The Firm name “The Tradition” is registered in 2010 with an objective not only to run a great business deal but also to meet and exceed their customers’ expectations and special needs of various kind of Indian traditional outfits and articles.

Mrs Jigna Shah and her team working with a desire to fulfil customers yearning to be different yet unique, simple yet contemporary in fashion wear. The team continues to be inspired, directed and guided by Mrs Jigna Shah who has a natural talent of designing and fashion. Mrs Jigna’s vision has helped the firm to expand and become a major player in the Indian fashion in Australia.

At any point of time, there is variety of stock of current designs and aiming to introduce many more designs every year. A sample design is first prepared by designer team and the same gets approved/modified by Mrs Jigna. Once the same is approved then it is rolled out for job work and multiple suits of same designs on different colour combination are ordered. Raw cloth is given to job-workers along with blueprint of design and a sample is prepared. This sample suit is again checked for its colour combination, art work and market acceptance. Once the same is approved by designing and marketing team it is given for mass production with different colour combinations.